Design creates order out of chaos, but chaos is often required to simply be creative.
Form and function must relate and take place in order. We define that order from a scale of practicality and emotion.
Clarity of intent. I believe there must be clarity in a design. The intent of line forma and function must be clear and without ambiguity.
Great proportion. All objects deserve to have fascinating and dramatic visual architecture.
Exciting, visual architecture.
Sophistication and discipline of surface… purity of surface.
Dynamic line… converge. Diverge.
Geometry of proportion. Golden median.
An object must work in all dimensions and from all views.
Definition of function can create aesthetic but the result mist not be ambiguous.
Synergy of form and function.
See videos of Ian on his philosophy here…